CONTEXT
Expected by kids and grownups, Christmas is the most family-friendly holiday of the year. A moment also awaited by the brands. But it's more complicated when you sell sex toys and other naughty products like Marc Dorcel and his Dorcel Store. In this context, how to make a place at the feast ?
IDEA
Hide the Dorcel Store’s products in one of the most innocent Christmas symbol: the scented candle. On his site, Marc Dorcel has offered a range of candles which, once the wax has melted, will reveal a sextoy. Anal plug, geisha balls or vibrating ring, the choice is yours to ignite your Christmas.
THE RESULTS
If there is one information to keep is the candles were sold out within 48 hours. Merry christmas indeed.
MY ROLE IN THE CAMPAIGN
Art director & copywriter