C O N T E X T
Refugees and other migrants who take to the sea face serious dangers. Many precarious boats are rescued by SOS Méditerranée. And the Swiss branch, even if it cannot act directly, offers material, financial and human support of great importance. But like every association, SOS Méditerranée depends on donations.
I N S I G H T
Switzerland is known for remaining neutral in every conflicts.
I D E A
Call on the Swiss to take a stand with a clear and strong message, affixed to photos of refugees saved by SOS Méditerranée teams.
T H E O T H E R I D E A
As Switzerland does not have a sea coast, I wanted to play on another insight: the fact that each donor is a lifesaver, even if he/she doesn’t act on the water.
M Y R O L E I N T H E C A M P A I GN
Art director and copywriter - with Aymeric Chevallier