CONTEXT
Nerf asked us for an activation capable of generating traffic to the C-Discount and Amazon distributor sites. With a particular target to reach : parents. The main objective at the heart of the device was therefore: the drive-to.
INSIGHT
During early childhood, children see their parents as heroes.
However, growing up, children are looking for new models.
IDEA
An 8-bit video game that allows parents to earn NERF for their children and become their heroes again. And to promote the game (with a limited budget) we chose to make a film in 8-bit too.
You can play the game here : https://beaheroagain.fr - But, (un)fortunately, all the NERF have been won !
AMPLIFICATION
To promote the game and the 8-bit movie without budget, we simply designed a character for each influencer we wanted to reach. And we also gave them cheat codes for their communities. Who would not like to play with an 8-bit self-vesion in a cool video game 😉
And if you want more information, here is the presentation which sold the idea :
MY ROLE IN THE CAMPAIGN
Art director & Copywriter