CONTEXT
Médecins du Monde needs donations to continue to help, but among all the associations that exist, it is quite complicated for the public, very often called upon, to fully understand who helps whom and how. Médecins du Monde wanted to reaffirm its position in people's minds : for us, only health matters.
IDEA
Get the public's attention with a strong and shocking message, at first reading, to bring them to look deeper into the convictions and valuesof Médecins du Monde: health before religion, before ethnicity, before gender, before evertything else.
SUBWAY PRINTS
MY ROLE IN THE CAMPAIGN
Art director & copywriter