C O N T E X T
The launch of the 100% electric car-sharing service in Paris. A fleet of 500 Renault ZOE deployed throughout the city. A new step for the Renault Group which thus confirms its commitment to the development of more sustainable mobility solutions.
I N S I G H T
Owning a car in Paris is a source of hassle and significant costs. While public transport does not offer quality service.
I D E A
Reach our two targets (metro users and drivers) during their journeys with a clear and effective messagee : why own a car when you can rent one so easily.
M Y R O L E I N T H E C A M P A I N G
Art director and copywriter - with Aurel Cablan
